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In the age-old, tumultuous tussle among elites it is not always clear who is rising and who is falling. Euphemism and circumlocution have always been used by elites in power to help protect their position. Conversely, dysphemism and exaggeration have been the tools groups seeking to muscle in. Devolving then to demonization of the other side is a fairly certain sign of a sense of weakness.

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